Good communication talks to someone, not everyone.
Talking to everyone means avoiding specifics, in case someone
disagrees.
In doing so, you come across as vague and evasive on who you
are and what you believe.
The very reasons people may choose you.
If you don’t state a difference people can’t express a preference.
Sometimes turning people on requires putting others off.
So here are a few of our preferences:
Talking to everyone means avoiding specifics, in case someone
disagrees.
In doing so, you come across as vague and evasive on who you
are and what you believe.
The very reasons people may choose you.
If you don’t state a difference people can’t express a preference.
Sometimes turning people on requires putting others off.
So here are a few of our preferences:
PROJECTS over RETAINED.
Shotgun marriages are hindered from the start
EXPERIENCE over YOUTH.
The more you do it, the better and quicker you do it
EVOLUTION over REVOLUTION.
Build on what’s already in people’s heads
HUMOUR over SERIOUS.
If they enjoy engaging with you they’ll do it more
STYLISH over FUNCTIONAL.
Attractive attracts
UNUSUAL over FAMILIAR.
Makes people look and sticks in the mind
SPARSE over FULL.
Simple stands out more than complicated
IDEAS over HOURS.
We shouldn’t benefit by being slow or be penalised by being fast
What exactly do we do?
